Colour variation on Printed Products
The colours you see on the finished printed item may appear slightly different to what you see on your computer or phone screen due to the difference in the way in which colours are created. The reasons are comlex but we will try to explain why and what to expect with your purchased item.
Colors on screen are based on the RGB color system. These colors are created by mixing 3 colors of light beams together - red, green, blue. RGB colors can only be displayed digitally on screens (e.g. computer monitors, smartphones) because they are made with light.
Colors in print are usually based on the CMYK color system. These are process colors that are created by mixing 4 colors of ink together - cyan, magenta, yellow, and key (black). These are the exact same colors as the ink cartridges in your home or office printer!
Screen & Software Differences
CMYK colors on screen vs in print
Important: although you may be viewing CMYK mode on screen, these are still colors that are created by light, meaning that CMYK on screen will look different to CMYK that's been printed.
Screen & software differences
By simply adjusting the brightness, contrast, or applying a night-mode filter to your device, colors will instantly look different. There will also be differences across device types and models - colors will look slightly different on an iPhone vs a Lenovo laptop vs a TV.